Volkswagen will change its name in the United States. The car brand will soon be called Voltswagen of America in reference to its new line of electric cars. If the announcement is not yet official, the manufacturer could also use this new name on the European market to sell its electric vehicles.
At the end of March 2021, Ralf Brandstaetter, CEO of Volkswagen, announced the end of the development of thermal engines. From now on, the automotive group will not develop more new combustion engines. VW will focus on the production of electric motors. VW’s decision follows the announcement of Euro 7, the future ultra-restrictive European Union standard, which aims to reduce pollutants by 60 to 90% and regulate pollutants hitherto tolerated, such as ammonia, methane or nitrous oxide.
Like Audi, VW has decided to stop the fees and focus on the development of electric cars. With this in mind, Volkswagen will change the name of its American activities. According to a statement published in error on the brand’s website, Volkswagen will be called Voltswagen of America in the United States.
VW announces the arrival of Voltswagen
The German automaker is abandoning the term “Volk” (people in German) in favor of Volt, a reference to the unit of measurement of electrical voltage. This change aims to demonstrate “The company’s future investment in electric mobility”, notes the press release.
In the USA, the brand will use the traditional dark blue VW logo on gasoline or diesel cars. For vehicles with an electric motor, the manufacturer will rely on a light blue logo to differentiate itself. “We might be changing our K for a T, but what we’re not changing is this brand’s commitment to making the best-in-class vehicles for drivers and people around the world” VW of America CEO Scott Keogh assures in the erroneously released statement.
On the same subject: Volkswagen unveils Trinity, an electric, autonomous and holographic concept car
There is a good chance that this new branding will also be applied to the ranges of electric cars. Indeed, the British subsidiary of Volkswagen has put online a Twitter account dedicated to Voltswagen. This Voltswagen division will establish itself as a subsidiary of the Volkswagen parent company. What do you think of this approach? We await your opinion in the comments below.