Expected on the European market in 2024, the electric SUV will be the first model of the Cupra brand to be designed and developed in Barcelona. It will join the Cupra Born which will be launched at the end of the year.
During his annual press conference held on March 22, Wayne Griffiths, president of Seat and Cupra, promised the development of the sports brand in the short term. This acceleration is confirmed thanks to the effective launch of the Cupra Tavascan. Unveiled at the 2019 edition of the Frankfurt Motor Show, the electric Cupra Tavascan concept car embodied the vision of reinvented sportiness. depending on the brand.
The SUV will indeed be produced as standard and will occupy the rank of second 100% electric model in the range. However, you will have to wait to see the first copies since the SUV will not go out of production until 2024. A simple detail for the Spanish firm which is delighted to manufacture it on its territory. Martorell’s R&D team is already working on the future model and is currently undergoing training to acquire new skills in electrification. Because the short and medium term ambitions are great for the sports brand.
Starting this year, it will help strengthen the company’s financial results. Cupra thus plans to double its sales, and more than double its turnover, which stood at around 900 million euros in 2020. Cupra’s share will increase from 5% to 10% in the total volume of the company. In addition, it will also open the doors of the most electrified countries and new markets like Australia, whose arrival is scheduled for 2022. « Australia is a young market and Cupra is a young brand. Customers are hungry for new brands, middle class incomes are high, and society is progressive. We are convinced that Cupra is a brand that can succeed in this country. Cupra is here to stay ”, says Wayne Griffiths.