Spurred on by the health crisis, Renault Retail Group (RRG), Renault’s distribution subsidiary, offers, via the SOFA system, to buy a used car, with or without a contribution, without moving, in just a few clicks.
Renault Retail Group (RRG) offers to buy a used car online from A to Z since 1is last february.
From his sofa
“Buy your new vehicle without moving from your SOFA (nod to online shopping from your sofa and meaning sales online for automotive)”is the promise made to customers. The site lists more than 4,000 second-hand vehicles, checked, revised and guaranteed, available anywhere in France at home or at dealerships.
A digital experience at the level of the customer journey
With this offer, RRG takes up the new challenges of digitalization and provides a complementary technical solution to customers who wish to acquire their vehicle, remotely, without having to travel.
The customer experience is intended to be simple and intuitive: selection of the vehicle using the search engine, validation of the delivery method (at home or in one of the 100 RRG points of sale), choice of additional services and options, cash or rental payment with option to purchase, financing offered by RCI Banque, project partner. All administrative documents are then made available to the customer in his personal space.
However, a dedicated team of sales advisers can be reached at any time by chat, email or phone, Monday to Friday from 9 a.m. to 8 p.m., Saturday from 9 a.m. to 5 p.m. to support the customer, if he so wishes. , in his purchasing journey.
The video demo …