Since April 1, 2021, Luca Neyroz has been Toyota France’s new marketing director. He succeeds Ludovic Billiet who is promoted to general manager of vehicles in segments A, B and D at Toyota Europe.
Luca Neyroz is therefore appointed Marketing Director of Toyota France, while Ludovic Billiet joins Toyota Motor Europe to become general manager of vehicles in segments A, B and D (Aygo / Yaris / Yaris Cross / Mirai / D-electric SUV), in the direction of product and marketing.
A graduate of EFAP in marketing and communication, Luca Neyroz began his career in an advertising agency in London and Brussels at Dentsu and Saatchi & Saatchi as responsible for the European business of clients such as Yamaha, MBK, Bridgestone, Lexus and Toyota.
In 2012, he joined Toyota Motor Europe as general communications and brand manager, mainly in charge of the 360 ° launch campaigns for all of the brand’s flagship models in Europe. From 2018, Luca Neyroz becomes responsible for “product planning & marketing management” and contributes to the renewal of the range with the European launches of new Toyota models: C-HR, Corolla, RAV4, Mirai and Yaris, as well as to the preparation launches of the Yaris Cross, Aygo and electric D-SUV.
As part of his new role, Luca Neyroz will use his expertise to position Toyota as the most electrified mobility brand in France.
A graduate of the Tours Business and Management School (ESCEM), Ludovic Billiet has held the position of Marketing Director of Toyota France since 2015. After nine years at Peugeot in product, pricing and market manager functions, he joined Toyota France in 2008 where he successively held the positions of brand manager and head of the product and price department in the marketing department, then regional sales manager. to the sales department.