Kia EV6: Karim Habib reinvents design at Kia


Kia lifts the veil on the EV6, a new electrically powered SUV whose design inaugurates the future look of the brand’s vehicles, whether they are electric or combustion powered.

This style is the work of Karim Habib, a Lebanese of origin who grew up in Montreal, and who is today the master of design at Kia.

This new visual philosophy revolves around the concept of “united opposites (opposites united), and takes the form of five great pillars, characterized by the brand in a rather esoteric language, which are “: daring for nature, joy for reason, power for progress, technology for life and tension for serenity ”.

Photo: kia

Opposites reunited

At first glance at the EV6, none of this comes across as obvious. However, a close examination reveals interesting details which evoke this concept of the “united opposites”, in particular the harmony between the round and square shapes which coexist, or the particular shape of the lights which bevels the rear part by an uninterrupted line which follows. deploys from one wheel arch to another.

We notice the presence of a notch at the C pillar and, as the A and B pillars are darkened, this gives the impression that the roof “floats” above the vehicle. The impression created is reminiscent of movement, even when the vehicle is stationary. Personally, I find the EV6 particularly successful.

“As Kia’s first all-electric vehicle, the EV6 embodies progressive human-centered design and the power of electricity,” says Karim Habib. “We firmly believe that the EV6 is a convincing model suitable for the new electric vehicle market. With this model, our aim was to create a distinctive and powerful design by combining sophisticated technological elements, pure and rich volumes and a unique space in a futuristic electric vehicle ”.

Photo: kia

Although the EV6 is the first Kia vehicle to display this new image, this look will not be exclusive to the brand’s possible electric vehicles, since this concept will also be available on future combustion engine models.

The Kia EV6 is developed on the basis of an architecture responding to the code name E-GMP (Electric Global Modular Platform), which optimizes the volume of interior space, compared to a vehicle with conventional combustion engine.

A spacious and refined interior

The concept of “opposites united” also finds its echo in the interior presentation where advanced technology, symbolized by the large curved screen or the rotary selector for the gearbox, adjoins materials with a more traditional look. In this regard, Karim Habib specifies that the range of materials used for making passenger compartments is currently expanding, and will no longer be limited to leather, metal, plastic and wood, since natural fibers as well as fibers recycled materials and recycled plastics will be integrated into it. This will allow for a contrast between materials of different textures which, once again, evokes the concept of “opposites united”.

Photo: kia

However, we will have to wait a little longer to obtain more details. Kia did not specify any technical data about this new model. It is therefore not known exactly what the range or power of the EV6 will be, and its date of arrival at dealerships remains a mystery.

An adolescence in Quebec

Karim Habib was born in Lebanon, and his family moved to Quebec when he was only 10 years old. Throughout his teenage years in Montreal, he spent a lot of time observing and drawing cars, but also chairs and furniture, design quickly becoming a passion for him.

He completed his studies in mechanical engineering at McGill University, then enrolled at the Art Center College of Design in Switzerland and he completed his training at the American campus of this same institution in Pasadena, north of Los Angeles in California. , in 1997.

He was first hired by Chris Bangle at BMW, and he worked on the design of concept cars for the Bavarian brand, including the Gina Light Concept, and then created the exterior look of the fifth-generation BMW 7 Series, which was produced from 2008 to 2015. In addition, he worked at Mercedes-Benz, then Infiniti before becoming Senior Vice President and Head of Design at Kia in September 2019.

In video: our test of the 2021 Kia Sorento

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