How OnOff adapts to changes in the telephony market


Launched in 2014 by Taïg Khris, also creator of the Albums social network, the virtual operator OnOff has witnessed changes in the telephony market. And if debates are currently raging on the impact of 5G on our health and our cognitive capacities, it is above all applications using the Internet such as Messenger, WhatsApp or Viber that are putting a strain on telecom players. And this while the use of the latter has been boosted by the Covid-19 pandemic.

However, the good old SIM card still has a bright future ahead of it and OnOff intends to use it as a support to increase its growth. As a reminder, the company has designed a mobile application that allows phone numbers to be hosted in the cloud to make them independent of a SIM card. Thus, a telephone equipped with a single SIM card can receive and make calls with several distinct numbers.

Listen to our exchange with Justin De Baere, Marketing Director of OnOff, to understand how the company is tackling the main challenges facing the telephony market in the midst of the coronavirus crisis:

Recommerce, partner for a “greener” telephony

With this approach, it is particularly on the B2B component that the French start-up has been focusing its efforts since 2019. And for good reason, the development potential with companies is substantial. In ten years, the number of mobile lines subscribed by companies has practically doubled to reach 9 million, according to Arcep. An increase that often leads employees to own two phones: a pro and a personal. In this context, the dematerialization of telephony can constitute a key to reducing the number of terminals, while having the possibility of adding several numbers on a single telephone.

To push this eco-responsible approach a little further, OnOff, which raised 10 million euros in June 2018, recently joined forces with Recommerce to allow companies to replace their employees’ professional smartphones with a mobile number. in the cloud. And while OnOff offers access to additional numbers from its application, Recommerce buys the old fleets of mobiles to engage them in the repackaging circuit and thus extend their lifespan. Note that a refurbished smartphone represents an average saving of 30 kilos of CO2 equivalent and 40 kilos of raw materials. The refurbishment industry should continue to grow in the coming years, as more than two million refurbished phones were sold in France last year in a market estimated at 500 million euros by companies in the sector.

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