[FW Market] How did Shopify become anti-Amazon?

In FrenchWeb Market, today we fly to the country with the maple leaf: Canada. It was there that what we now call “anti-Amazon” was born, namely Shopify. The Canadian giant has indeed become the preferred destination for merchants to have an online store under their own identity, and not with the Amazon seller label. More than 1.7 million merchants, including 300,000 in Europe, now use its services around the world. In the eyes of its creator, “Amazon is trying to build an empire. Shopify is trying to arm the rebels!»

Decryption of the astonishing history of Shopify with Antoine Fraysse-Soulier, head of market analysis at eToro:

Also listen: Amazon: how Jeff Bezos built an empire that goes far beyond e-commerce

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