Envisics, a British nugget that develops augmented reality technology for the automotive industry, is joining forces with Panasonic Automotive System, the division of Panasonic providing technologies for the automotive industry. The two companies have entered into a partnership to develop and commercialize this augmented reality heads-up display technology for cars, trucks and SUVs reports TechCrunch on Friday, January 8, 2021.
Envisics equips 150,000 Jaguar Land Rover
Envisics technology makes it possible to display information in 3D directly on the vehicle’s windshield: arrows to indicate the way to the driver or information on cultural places or businesses can be directly projected on the road. The first-generation system offered by Envisics already equips more than 150,000 Jaguar Land Rovers, according to the British start-up. Its technology must also equip the future Cadillac Lyriq electric SUV.
This augmented reality display technology is increasingly popular with car manufacturers and could be more widely offered on the next generations of cars aimed at mass production and no longer only on high-end vehicles. For example, Volkswagen will offer an augmented reality head-up display as standard on its ID.3 and ID.4 compacts. Envisics intends to benefit from this emerging market.
Applications for autonomous vehicles
Last October, the start-up announced that it had raised $ 50 million in a funding round in which Hyundai Mobis, GM Ventures, SAIC Ventures and Van Tuyl Companies participated. A fundraiser to help it develop, produce and market the next generation of its heads-up display in augmented reality.
The agreement with Panasonic is therefore the logical continuation. It aims to combine Panasonic’s optical design expertise and global reach with Envisics technology to bring the technology to the general public, Jamieson Christmas, CEO of Envisics, told TechCrunch. Other deals could follow, suggests Jamieson Christmas.
For the moment, relatively simple uses are deployed with this technology, such as displaying directions or highlighting the route to be followed. But as technology evolves, particularly that of autonomous driving, it is possible to imagine other uses related to entertainment or video conferencing systems. Jamieson Christmas added that this technology could also be used for night vision applications such as overlaying information on a dark road to indicate where the road is heading and highlight obstacles.