Catheram Cars racheté par le Japonais VT Holdings

VT Holdings, the importer of Caterham Cars in Japan since 2009, bought the British manufacturer, which was first relaunched in 2011 by Malaysian entrepreneur Tony Fernandes.

The VT Holdings group, which has no less than 200 dealerships in the land of the rising sun, is “specialized” in British brands and also imports into Japan the products offered by Lotus and Royal Enfields. VT Holdings is said to sell around 120 Caterham Seven models per year, a good part of the brand’s sales.

Caterham celebrated the 60 years of the Seven in 2017, a year at the end of which the brand saw its sales increase by 8% compared to 2016 with 667 vehicles delivered. The manufacturer has regularly expanded its catalog to boost its results and just a year ago, in April 2020, it still presented a new version of its Seven model, the Super Seven 1600, a vehicle offered in different versions that positioned itself in the lineage of its “heritage” models, and was accessible from £ 33,495 (around € 38,000) in its kit version (to be assembled).

VT Holdings is headed by Kazuho Takahashi, an entrepreneur with a competitive profile who notably participated for twenty years in various national car championships (Super GT / JGTC / Super Taikyu) as a driver. A man who sweats motorsport and has a priori the ideal profile to develop the image (and sales) of Caterham Cars.

“VT Holdings is proud to welcome Caterham to the group,” he explained. “We not only bought a world famous sports car manufacturer, but we also became the guardians of an automotive legend. We will protect and develop Seven to meet the legislative challenges that lie ahead ”.

Information reported by Piston Heads, specifies that the takeover of Caterham Cars by VT Holdings has been effective since March 31.

Source : Piston Heads


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