Basel, April 8, 2021. By injecting around 5 million euros into the Danish peer-to-peer carsharing company GoMore, Baloise is adding a significant strategic component to its Mobility ecosystem. GoMore is a car sharing and leasing provider established in several European markets. This contribution of new money provided its rapid growth with surplus fuel which would further accelerate its establishment in other European countries.
La Baloise announced during Investor Day in 2020 its intention to use its strategic phase ending at the end of 2025 to significantly expand its Mobility and Habitat ecosystems. By investing 5 million euros in the “GoMore” car-sharing service provider and targeting a growing sustainable mobility market, it is once again expanding its Habitat ecosystem. GoMore gives its members the option of renting or carpooling cars they own and which are largely leased vehicles that GoMore makes available to them on favorable terms. These services perfectly complement the Mobility ecosystem services offered by partners such as Mobly, Gowago, Ben Fleet Services, Stratos, Drivolution or aboDeinauto.
With 2.6 million members in Denmark, Sweden, Finland and Spain, GoMore is one of the main players in the transition to modern mobility that we are witnessing in Europe, as well as a start-up. up already firmly established. Advancing this transformation of individual traffic and providing financial support for GoMore’s European expansion is an initiative for Baloise that fits perfectly with its sustainability strategy.
“By working with GoMore, we are relaunching the sustainability ambitions we have for the Mobility ecosystem. Our equity investment is not just a matter of trust, it also responds to the need to increase sharing models to better protect the environment. Without sustainability, there will be no European mobility ecosystem capable of contributing to the necessary reduction in CO2 emissions. GoMore has already demonstrated on many occasions its ability to offer services that meet the needs of modern mobility and promote intelligent modes of transport ”, says Gert Winter, CEO of Baloise Group.
An important partnership for sustainable transport
Developing greener means of transport is not the only way to improve the movement of people. Consideration should also be given to making better use of the capacities offered by existing vehicles. It costs several tonnes of CO2 emissions to manufacture a car which, on average in Europe, will remain immobilized for more than 23 hours a day. GoMore is convinced: To achieve sustainable individual traffic, giving mobility a return that would counterbalance the investment in CO2 that each automobile represents, it would be imperative to make more efficient use of the vehicle fleet. This is the reason why this company is constantly developing new car sharing concepts. Concepts that meet the needs of individuals, housing cooperatives and businesses and thus allow as many people as possible to forgo a private car without being restricted in their mobility. This creates added value for the customer, which at the same time has a beneficial effect on the environment.
By renting out his car, its owner opens the doors to carsharing. He enters a community where we trust each other and live – the GoMore Keyless keyless sharing technology helping – sharing his car as a very bearable experience. GoMore’s leasing section provides new, environmentally friendly cars for this, while carpooling helps people to arrive safely together while protecting the climate as much as possible.
“We have too many cars, which we operate very badly. By sharing them, we would reduce the number of owners, we would make more room for life and less for cars that we do not use. When it comes to extending carsharing to as many cars and customers as possible, Baloise, which is in exciting markets, will be an important partner, and this will ultimately help reduce the number of owners. cars ”, concludes Matias Møl Dalsgaard, CEO of GoMore.
Through its participation in GoMore, Baloise adds an important component to its ecosystem; it thus supports and accelerates the European expansion of GoMore and helps people share their cars and thereby reduce the number of car owners.
Search for other cooperation partners
Baloise’s latest investment and cooperation in the field of mobility should not be the last. This is why it recently launched the website www.baloise.com/mobility, where interested young companies in the mobility sector can find out about cooperation with Baloise. It is also possible to download presentation files or to make an appointment to get to know each other via the site.
Baloise Holding AG published this content on 08 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 April 2021 05:11:02 UTC.
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